Give your customers what they want.

Can you imagine opening a new storefront or launching a new product without doing some basic market research? A Gartner Group study found that 90% of the corporations it surveyed had created websites without asking their customers what they wanted to see on those sites.

This probably explains why so many corporate websites offer basic corporate info, product data sheets and off-the-shelf marketing materials -- which, also according to Gartner, is precisely what your net-savvy customers don't want.

What do your customers want?

They want the same things you want when you go online:

  • useful information... fast
  • concrete solutions to specific problems
  • stress-free customer service
  • tangible value for their time online

If you want a competitive online advantage, you need a customer-focused Internet strategy. It's as simple as that.

Now, ask yourself this question...

[ strategy | coaching | presentations | blog | contact ]

©1994-2008 Ken Sethney

Making service pay:

FedEx and UPS encourage customers to track their own packages online. The process gives the customer instant feedback and saves the company $5 to $8 per inquiry compared to a live telephone operator.