Ten Ways a CEO Can Use the Internet
It should come as no surprise that some CEOs are hands-on when it comes to the Internet and others are decidedly hands-off. If you are not comfortable using a personal computer, or if you just don't have time to play with the Internet, you can choose a designated surfer to help you accomplish one or more of the following. If so, you will want to choose someone who knows enough about your business to deliver genuine results.
- Time-shift vital communications -- manage the e-mail process so everybody wins.
- Keep an eye on your competition by visiting their websites and monitoring news sources.
- Get the news and information you really need -- filter out the noise.
- Find out what people are saying about you, your products or your company by scanning the Web and public newsgroups.
- Identify the materials, equipment, products and services your company needs to buy -- it's what 80% of business people do online.
- Take advantage of continuing education and distance learning programs from major universities and industry leaders.
- Shop for books, gifts, computers or software -- experience the emerging world of e-commerce for yourself.
- Manage your investments - see if it makes sense to cut out the middleman.
- Keep in touch with friends and family, wherever they are.
- Participate in an online community that shares your personal or professional interests.
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