Get bottom-line results with a
problem solving Internet strategy.
Web Strategy Best Practices
Vistage International interviewed Ken Sethney for an article on best practices for developing a web presence. This is a summary of that interview.
Ten Business Problems You Can Solve on the Internet
A website works when it solves a business problem for your prospects, customers, sales reps, distributors, retailers, job hunters, investors or the media. When you solve a problem for any one of these groups you will benefit by increasing sales, satisfying customers, finding new employees or improving investor/media relations. You may also cut costs and expand your business with new product and market opportunities.
Ten Steps to Success on the Internet
A successful website can help you cut costs, generate income or expand your horizons with new product and market opportunities. An unsuccessful website simply wastes precious resources. The following ten steps will help CEOs and senior executives manage the development and implementation of successful Internet business initiatives.
How To Avoid Common Website Mistakes
Companies have been building websites to support marketing, sales and customer service since 1994. Along the way, they have made a lot of mistakes. You can learn from them or you can make the same mistakes all over again.
Must-Have Elements of a Successful Website
Eighty-five percent of all Web traffic goes to a handful of websites: Yahoo, Amazon, eToys. What do they have in common? What design principles should guide the development of your site whether it's B2C or B2B?
Ten Ways a CEO Can Use the Internet
It should come as no surprise that some CEOs are hands-on when it comes to the Internet and others are decidedly hands-off. If you are not comfortable using a personal computer, or if you just don't have time to play with the Internet, you can choose a designated surfer to help you accomplish one or more of the following. If so, you will want to choose someone who knows enough about your business to deliver genuine results.
Contact Ken directly to schedule a presentation.
